Posts Tagged ‘selling’

Long Term Strategic Thinking for Selling Your Burlington Home

Selling your Burlington home is never something you do on a whim. There can be rare situations when the decision to sell is a sudden one that’s forced by unexpected life circumstances (favorable or not)—but selling your Burlington home is not likely to be the result of some sudden impulse.

Since that’s the case, it follows that most of us will have been aware for some time that we will be selling sooner or later. That gives us some leeway for improving the ultimate results we can expect when an eventual sale takes place. Thinking about that, and acting upon it, constitutes a strategic advantage.

The tactics for selling your Burlington home will vary when the day comes, depending on market conditions, what comparable properties are the most sought-after at the time, etc. Such factors are somewhat unpredictable. But tactics and strategy are different. Strategy can start anytime. It can start right now!

Here’s an example I came across in an old blog post. Instead of discussing selling your Burlington home, it dealt with the kind of decision investors make when they are rehabilitating investment properties they intend to rent out. Landlords know there are good tenants and bad tenants, so their best strategy is to develop a property that will retain maximum value in either case. An example is a decision they sometimes have to make when they’ve acquired a home that calls for some rehabbing: should they install carpeting or hardwood flooring?

Most experienced investors tend to go with the hardwood. Not only does it stand up better when it comes to regular wear and tear—it also signals quality to most people. That is also true for carpeting when it’s newly installed, but over time, the effect is lost. A scratched hardwood floor can be refinished, but worn carpeting is a start-over situation. It’s a strategic choice.

When the day arrives when selling your Burlington home becomes reality, if you have been making similar long-term strategic decisions all along, the results will be rewarding. Preparing for sale will not only require much less effort and expense—it has every likelihood of returning the results every seller hopes for.

Whether selling your own Burlington home is an immediate or distant prospect, you are always invited to give me a call to discuss any of your own ideas and questions when it comes to any and all Burlington real estate matters. I’ll be standing by!

Joan Parcewski —CRS, MRP, CSHP, SRES, CBR, LMC, Realtor & Notary
978-376-3978   JParcewski@LAERRealty.com    OR    JParcewski@gmail.com
 
Licensed MA & NH    
Introductory Video  https://youtu.be/RrM4q17cjU0

Selling Your Burlington House by Defeating Two Scoundrels

Selling your Burlington house is a lot easier when you have an experienced professional relieving you of the lion’s share of the work. I spend full time dealing with the ins and outs of marketing, dealing with qualified prospective buyers, and making sure the Massachusetts and Burlington technical requirements are met to the letter. That means that the lion’s share of what you need to deal with are the finishing touches of showings and open house presentations.

But long before any marketing can get under way; before an eye-pleasing Burlington listing can be created—and even before a final choice the right Realtor® is made—two formidable opponents have to be met and conquered. Taken individually, neither is nearly as imposing as when they team up. But when they work together, they can stall the initiation of any Burlington house selling initiative for months—even years. Unfortunately, they’re always hanging around the house, waiting to cause trouble.

The villains are inertia and its helpmate, clutter.

Inertia is the force that pushes you back in your seat when your jetliner takes off. It’s the force that keeps the car moving after you’ve taken your foot off the gas. It’s the physical property of a body at rest (or in motion) that opposes a change in what is happening at the moment.

In the realm of homeownership, real estate inertia is the natural tendency to stay put in your familiar home setting. Rather than upsetting the applecart by striking out in a new direction, it’s the understandable propensity to leave well enough alone—even when the familiar home base is no longer as suitable a venue as it used to be.

This despite the fact that as our family or work or financial situations evolve, sooner or later most everyone will overcome house-related inertia and start thinking about selling and finding a better fit. That might be larger or smaller, grander or simpler, or simply more conveniently located. That’s when inertia’s partner comes into play to stop everything.

Clutter is all the stuff we’ve built up to make our lives more comfortable—and there is a lot of it we could do without. But the idea of actually addressing which things are disposable, and then actually disposing of them? Well, nobody in his or her right mind wants to tackle that (at least not right now).

To make a mathematical formula for this common phenomenon:

inertia + clutter = later

The foolproof strategy for overcoming the two scoundrels is to cut the clutter part down to size. Tackle one room at a time. It works. True, this involves overcoming a certain amount of inertia—but nothing like the mountain of the stuff that thinking about the whole household full of the stuff involves.

My i + c = l formula probably might not be included in any physics textbooks, but it’s a good one to remember as soon as you begin to think about selling your own Burlington house. Also good to remember around the same time is to give me a call!

Laer Realty Partners       Joan_Parcewski (1 of 1)

Selling Your Home? – Hire A Professional Photographer

STAGING YOUR HOUSE FOR SALE

Staging your house for sale is certainly an art with LOCATION and LIGHT being the most important qualities buyers seek. The battle to sell your house takes place on the Internet with curb appeal no longer driving initial buyer interest. After you have staged your house, a professional photographer can display its assets online.

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STAGING your house in its best light is critical with LIGHTING being everything. A brightly lit (whether artificially lit or using bright sunshine) and clutter-free house attracts buyer attention.  Houses look better in the spring when a professional photographer can capture images of the exterior and interior spaces and flood them with light.  Winter is the least appealing time to sell.  But if you must, a professional photographer can capture a night shot of your house’s exterior flooded with bright light from within.  The photographer is your best partner in creating that great first impression that makes your house appealing to buyers.

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The photographer does not stage your home for you.  After you have perfected the art of staging, often with the assistance of a professional stager in concert with your real estate agent’s expertise, the photographer captures what you choose to have posted on the Internet. Unnecessary items should be removed to assist buyers in mentally “moving in” with their own furniture and artifacts.  And after your house has attracted buyers on the Internet, all lights and lamps should be on during showings to set an inviting mood.

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Home staging is about illusion.  It is about perfecting the art of creating a mood.  It can make your home look bigger, brighter, cleaner, warmer, and, best of all, make home buyers want to buy it. So staging is about dressing your house for sale.

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Once you have perfected the fine art of staging that highlight your house’s assets, a professional photographer can create pleasing images for display on the Internet

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Some general staging tips in prepping your house for sale are:

–        Make the house shine from top to bottom.

–        Remove unnecessary items from areas that attract the most clutter.

–        Bring the outdoors inside through the use of greenery and plants. Examine       and remove any dead plants.

–        Make sure all lights and lamps are on for showings.  This sets an inviting          mood.

Proper staging will turn your house into a marketable home. The services of a professional photographer will showcase your staging online.

Maria Fonseca Photography

 

 

Staging and Sellers – Where to Begin

We are very pleased to welcome another guest blogger to our community, Janice Poulin from Perfectly Placed for You.   It is important to remember that you view your home one way and a buyer views your home totally differently as they are trying to picture themselves in it.  That’s where staging and stagers can help you to get the most money for your home:

 

Why is staging important and where do sellers begin?

 

Whether a property is occupied or vacant, staging it will help potential buyers envision a desirable lifestyle. Purchasing a home is an emotional process, and fostering a feel good connection with buyers will significantly increase the odds of a sale.

 

Sellers can sometimes feel overwhelmed by the process of staging. Often, people have accumulated a life time worth of memories in a home, and they aren’t quite sure where to begin.

 

First, try to look at each space and pretend that you are a potential buyer. What is your eye drawn to first? Is it a selling feature?

 

Evaluate each space with these 5 points in mind:

 

1. Consider repairs and key upgrades.

2. Clear away excess belongings, furniture, family photos and personal or religious items

3. Place furniture to establish function and highlight selling features

4. Use color to highlight key areas and to create an overall appealing response

5. Introduce emotional cues to help buyers connect with the property – i.e. possibly an entertaining  vignette on an island or peninsula in an open kitchen

 

Make a list as you move through each space. It may also be easier to work backwards and to imagine that the room is empty. Ask yourself what key pieces are needed to establish function and to create a welcoming feel?

 

No doubt for some, staging will be a sizable investment of time and energy. However, if a picture is worth a thousand words, making the effort to create a positive image online and in person is an investment well worth making.

 

Now take a deep breath and get started!

Janice Poulin   –    Perfectly Placed for You        978-337-3266

PerfectlyPlacedforYou@yahoo.com       jan@perfectlyplacedforyou.com         http://perfectlyplacedforyou.com/Perfectly_Placed_For_You/Perfectly_Placed_For_You_Redesign_%26_Staging.html

 

 

 

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