Posts Tagged ‘National Business Review’

Why Consumers Still Need An Agent – A Reprint from Trulia

While there is no question that today’s consumer is computer savvy and uses the internet to find homes and make decisions on how much a house is worth, these points from Trulia (an online website for home listings) points out the important role that the agent still plays in the home buying and selling process:

 

In a world where the Internet makes marketing miracles possible and  home data seems to flow free, every once in a while you’ll hear of  someone attempting to buy or sell without an agent.

While some stories speak of success, they also reveal the time,  expertise, and energy that go into a sale and the indisputable benefits  of having an agent.

Here are four ways a recent story of an Australian owner taking charge of his property marketing showed that marketing and managing a home is a time-consuming  undertaking and why now, more than ever, smart consumers need to use a  real estate agent. The story was that, thanks to social media, a  homeowner sold his Californian bungalow for $A1.05 million, $135,000  above the asking price.

1) Online marketing takes time and expertise

According to  various Down Under news sites, the owner set up a website, blog,  Twitter feed, YouTube videos, and a Picasa photo page for the home.

This  story illustrates two things – both that online marketing works, and  that it takes hours of effort. This home sold above its asking price as a  result of the interest generated by a professional’s online marketing  efforts — Opray is a professional online marketer who spent many hours  every day promoting his home through these multiple channels. Most sellers don’t have this level of expertise or the time to spend on the  effort.

 

2) A home’s information alone is not enough – every home lives in a market

Opray was quoted in the National Business Review, “I know my house better than any agent. Who better to sell the house than me?”

This  comment is typical of someone who doesn’t realize that knowing about a  home is just the first step. The real key to moving a listing is knowing  how that home fits into the market – and only a professional brings  that kind of focus and real experience.

 

3) Showings and connections sell homes

From TheMoveChannel.Com: “Opray aimed to bring as many buyers to the home’s blog as possible, giving them a personal insight into the house.””

To  sell his property, Opray had to develop a following and create  connections online. This is easy for agents, who are already tapped into  a network of people buying and selling.

 

4) Even the smartest use an agent for expertise

Even with all of Opray’s social media efforts to help sell his home on his own, in the end he hired an agent.

 

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