Archive for the ‘Realtor’ Category

Five Communities Join Forces – The Middlesex 3 Coalition

This story was carried in today’s Boston Globe http://www.boston.com/news/local/massachusetts/articles/2012/05/10/bedford_signs_on_to_rte_3_pitch/ as Bedford becaomes the 5th community to join in on this venture to market these communities along Route 3.  With so much competition in the marketplace to attract businesses this is one way to strengthen economic development in the area

An effort by five area communities to jointly market their combined stretch of Route 3 to prospective businesses is picking up speed.

The partnering municipalities — Bedford, Billerica, Burlington, Chelmsford, and Lowell — have devised a brand name – Middlesex 3  — for their shared highway corridor, along with a logo.

The communities recently formed a nonprofit – The Middlesex 3 Coalition  – to spearhead the initiative, and have begun recruiting businesses and other groups to join them.

“We expect this thing will grow,” said Billerica town manager John C. Curran,  noting that a website for the coalition is coming and that the communities in the next several months will be discussing the hiring of a director for the group.

The effort grew out of discussions among Bedford, Billerica, and Burlington officials five years ago about marketing their shared region. At the suggestion of state officials, the talks were expanded to include Chelmsford and Lowell. The state then funded a study and the results, presented in 2010,  formed the basis of the current initiative.

Curran said a common push to promote that section of Route 3 would benefit all five communities.

“One of the struggles we have is that when you hear about Route 3, a lot of people think of the South Shore,” he said. “This is Middlesex County, that whole Merrimack Valley area. So we’ve gone through this whole exercise to determine what’s the best way to identify the area. Ultimately, what we came up with was Middlesex 3.”

The logo, a rendering of a map of the five communities with a roadway running through it, was designed by a Shawsheen Valley Regional Technical High School student, Shelby Rivers of Billerica.

“The mission is to promote the region as an area for economic development,” Curran said.

A particular goal is to build on the progress the area already has seen in attracting life science and emerging technology companies, Curran said, citing as examples EMD Serono and E Inc. Corp.,  which have facilities in Billerica.

The region has much to offer prospective companies, Curran said.

“The whole Merrimack Valley area that encompasses these five communities is rich with diverse labor resources,” Curran said. “You’ve got high-end professionals in this area, and also other types of labor, such as the medium-level technicians that many life science companies are looking for, and just the general labor force as well.”

The region is also home to the University of Massachusetts Lowell, Middlesex Community College, and Shawsheen, all three of which have programs teaching the skills that employers are seeking, Curran said.

Bedford town manager Richard Reed  said that a regional marketing approach makes sense because “companies that are coming to Massachusetts are thinking about the state and the region . . . where they want to be. I don’t think they are looking at it specifically as this community or that community.”

He said where they choose to locate within a region depends on the availability of sites.

But at least one local official is uneasy about the regional effort.

Burlington Selectman Ralph Patuto  said that its location on the Middlesex Turnpike, Route 3, and Route 128 makes Burlington the most attractive community to developers of the five involved in the initiative.

“We are a highly visible area. My concern is if this is really going to be beneficial to Burlington to be with a group that we are competing with,” Patuto said. “As far as I’m concerned, we are the economic engine out of that group of cities and towns.

“How do you sit down in a room with competitors and draw up common goals and objectives,” he asked, when all five communities are concerned about their own tax and job bases?

Curran said joining forces to market the region does not mean the communities will cease to compete for a particular business. “Each one of the communities hopes they are going to pick them,” he said of companies seeking a location. “But at the end of the day, they are not going to pick any of us if we don’t try to attract them to the region.”

“It’s really a great message to send to the business community that you have communities in the corridor coming together and putting on this type of effort going forward to provide jobs and other opportunities in this region,” said Chelmsford town manager Paul E. Cohen.

Bernard Lynch,  Lowell city manager, also sees promise in the coalition. “This initiative reflects both the increased collaborative spirit among the communities along the Route 3 corridor as well as our collective recognition that our economies are highly integrated with one another already,” he said in a prepared statement.

New business can also translate into more people buying homes and strengthening the home market as well. 

Joan Parcewski, Realtor & Notary             Woods Real Estate  Joan@WoodsRE.com     www.JoanParcewski.com/                                                                                            

GRI (Graduate Real Estate Institute, CBR (Certified Buyers Representative), SFR (Short Sale & Foreclosure Resource), LMC (Loss Mitigation Certified), CDPE (Certified Distressed Property Expert), CIAS (Certified Investor Agent Specialist), SRES (Senior Real Estate Specialist), GREEN

YOU are my Top Priority.  I believe that ongoing Education as well as Experience are important components of success both personally and professionally.  Let’s work together to implement the most current strategies to make YOU successful in your real estate journey, while building a lifetime relationship.

 

 

Why Consumers Still Need An Agent – A Reprint from Trulia

While there is no question that today’s consumer is computer savvy and uses the internet to find homes and make decisions on how much a house is worth, these points from Trulia (an online website for home listings) points out the important role that the agent still plays in the home buying and selling process:

 

In a world where the Internet makes marketing miracles possible and  home data seems to flow free, every once in a while you’ll hear of  someone attempting to buy or sell without an agent.

While some stories speak of success, they also reveal the time,  expertise, and energy that go into a sale and the indisputable benefits  of having an agent.

Here are four ways a recent story of an Australian owner taking charge of his property marketing showed that marketing and managing a home is a time-consuming  undertaking and why now, more than ever, smart consumers need to use a  real estate agent. The story was that, thanks to social media, a  homeowner sold his Californian bungalow for $A1.05 million, $135,000  above the asking price.

1) Online marketing takes time and expertise

According to  various Down Under news sites, the owner set up a website, blog,  Twitter feed, YouTube videos, and a Picasa photo page for the home.

This  story illustrates two things – both that online marketing works, and  that it takes hours of effort. This home sold above its asking price as a  result of the interest generated by a professional’s online marketing  efforts — Opray is a professional online marketer who spent many hours  every day promoting his home through these multiple channels. Most sellers don’t have this level of expertise or the time to spend on the  effort.

 

2) A home’s information alone is not enough – every home lives in a market

Opray was quoted in the National Business Review, “I know my house better than any agent. Who better to sell the house than me?”

This  comment is typical of someone who doesn’t realize that knowing about a  home is just the first step. The real key to moving a listing is knowing  how that home fits into the market – and only a professional brings  that kind of focus and real experience.

 

3) Showings and connections sell homes

From TheMoveChannel.Com: “Opray aimed to bring as many buyers to the home’s blog as possible, giving them a personal insight into the house.””

To  sell his property, Opray had to develop a following and create  connections online. This is easy for agents, who are already tapped into  a network of people buying and selling.

 

4) Even the smartest use an agent for expertise

Even with all of Opray’s social media efforts to help sell his home on his own, in the end he hired an agent.

 

FHA Mortgage Insurance Premium Change

Did you know that the Federal Housing Administrastion (FHA) is increasing the annual mortgage insurance premium on FHA home loans as of 4/18.  If you are buying a home, you will need to have an active loan application for the property prior to this date in order not to be hit with the increase.

What does this mean?  In simple terms a $163k mortgage with a 3.5% down payment and an anticipated interest rate of 4.875% would go from $1174.441 to $1207.41, an increase of $33 per month or over $300 per year.   For those who have worked hard to save their money to buy house, every dollar counts.

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