Archive for the ‘Photography’ Category

Billerica Listing Photos Set the Stage for the Sale

Some key preparations for the marketing of any Billerica home actually start well before the first showing or open house: they take place in the hours before the Billerica listing photos are taken. Those Billerica listing photos will become the definitive beauty shots—the equivalent of the glamorous depictions that grace product packaging.

Manufacturers know very well the import of how their product looks on the carton, jar or bag. It’s why top commercial photographers rely on “product stylists” (they’re the experts who sort through 100 bags of potato chips to come up with the two or three that will photograph perfectly).

Billerica listing photos no longer have anything to do with 20th-century cameras or film. But it’s not just the move to digital that’s responsible for creating a higher quality Billerica listing photos. To guarantee you maximize the quality of your own Billerica home’s listing photos, it remains a team effort…and you’re on the team. Four elements are called for:

  1. Equipment. Even now, the technology behind photo equipment is advancing rapidly. What used to require compliments of hot lamps, stands, and even a reflector or two can now be accomplished with a single travel case of lightweight equipment. Still vital: the “eye” of the knowledgeable pro behind the lens.
  2. Patience. For the critical exterior shot, Mother Nature controls most of the timing. The photographers creating the best Billerica listing photos don’t just take weather into account—they factor in the house’s orientation and the time of day that will show it to its best advantage, and plan accordingly.
  3. Homeowner prep. The NAR®’s real estate photo tutorial emphasizes how important homeowners can be on the big day because “little things can make—or break—listing photos.” Examples are paying special attention to blinds, bedspreads and shower curtains (making sure they are smooth)—as well as removing any and all unnecessary knick-knacks.
  4. The digital finale. It used to be that fine photo correcting was a time-consuming art practiced mainly in the production studios of national publications. That’s no longer the case. Digital images can be quickly refined via ubiquitous photo processing software that makes retouching and image enhancing part of the professional’s everyday bag of tricks.

Starting out with dynamic listing photos is important—as are the many steps to follow. When it’s your time to list, I hope you’ll allow me to demonstrate the personal care that makes selling your Billerica home a low-stress experience!

Joan Parcewski, Realtor & Notary

LAER Realty Partners     cell 978-376-3978

Joan_Parcewski (1 of 1)Laer Realty Partners

Some Tips When Photographing Your Home to Sell

They say that a picture is worth a thousand words.  In the case of photographing your home to see it could never be more important.  With the advent of the internet and the many real estate website, driving by a home is not the only way a future buyer may see your home.  It could be and most probably is on the internet.  So first impressions are the photographs that you take.  Remember selling a home is emotional for the seller as well as for the buyer.  Each comes at it from their own perspective. 

Here are some great tips to keep in mind as the seller or the agent taking the pictures:

1. Lighten up. For exterior shots, take your pictures in the middle of the day when the sun is shining and the sky is blue.  For interior shots turn on all the lights and use a flash as it adds in all the right colors, fills in the shadows and makes the room look brighter.

2. More is better.  In addition to the front of the house, buyers want to see the living room, kitchen, dining room, family room, master suite, and of course the back yard.  If you have special features like a media room/home theater or an exercise room be sure to capture them as well.

Don’t miss those spectacular views – beach, lake, mountains, park or golf course.

If you are working with a condo or apartment, be sure to capture the amenities such as a pool, tennis court or gym.

3. Get a clear shot. Don’t photograph clutter.  Clear off counter tops – remove fridge magnets, children’s toys etc.  Buyers don’t want to see your clutter.  Make the bed, move chairs and other furniture around if need be.  Remember it is first impressions that count.

If it is an outside shot, move the car out of the driveway – move the garbage cans.  Try not to include telephone poles and wires and other homes.  The focus is your home and its best qualities.

4. Go pro. Perhaps you have a family member or friend that does outstanding photography or knows a professional photographer.  A friend of mine had their father in law take the pictures.  While he wasn’t a professional, he was a perfectionist.  It showed.

5. Give it your best shot.  If you have a camera with a wide-angle lens, that is best.  Point and shoot can also do a good job.  Camera phones – not so much.

For clear photos, use a tripod so that the camera is steady.  Set the camera on is highest resolution.

6. Edit.  Buyers aren’t interested in ceilings or unnecessary background.  Focus on the positives.  .

Let’s get selling!

Joan Parcewski   978-376-3978

Woods Real Estate


Photoshop & Photography – by Maria Fonseca, Guest Blogger


What is a photograph? What is no longer photography?

Maria Fonseca, Photographer

Photoshop, the graphics editing program that allows for digital manipulation of a photo, has become so commonplace that the first question we might ask when viewing a photo is:  Has it been photoshopped?


Recently numerous images have been posted on the web of high fashion models before they had been photoshopped.  They were pretty girls in all their curves before technology took over and manipulated them into unnatural barbie dolls, the image of perfection rarely attainable in real life.


I have since viewed numerous before and after shots of people and places where imagery has been manipulated.  Sometimes the manipulation is subtle and in good taste.  Other times it is mean and totally distorts what is beautiful in its natural state.


With easy access to a variety of editing tools, images can be made to look the way we want them to look rather than how they actually look.  How much photoshopping is too much?


The greatest threat to the healthy female body may be the computer program. Photoshop can manipulate female beauty by reinforcing the aesthetic of skinny and skinnier. It can shrink the size of cheeks, hips, and upper arms. It can enlarge or reduce breast size. Wrinkles can be easily removed as can bags beneath the eyes.  Inches can be “liquified” above and below the midriff. Photoshop is frequently associated with exaggeration and reinforcement of unhealthy standards of beauty. Women are comparing themselves to an ideal fabricated by brushstrokes.


But what about news stories?


Photographs preserve information and speak in ways that words can not.  But news photographs can also lie and misrepresent.  Perhaps we have ascribed photos a power and finality they don’t deserve since they can be easily manipulated by professional and non-professional alike.  Photographers are aware that they often get only one shot so they are pushed to capture more perhaps than was actually there.


A distinction can be made between images we expect to be photoshopped – i.e., fashion, celebrity, etc. –  and those we don’t – i.e., news. But might there come a time where we can not trust any photos anymore?


I recently had the pleasure of meeting a very old lady in a nursing home.  How she viewed herself  informed my photography from this point forward.  I captured images of her as she began to dance with a joyful twinkle in her eyes.  When I got home and viewed the images on the large screen, I immediately began to think through which Photoshop tools I would use to soften her wrinkles, remove the pink coloration around her eyes, even out her teeth, etc. After I had significantly softened her very deep wrinkles, she became no longer recognizable as the delightful person who had charmed me with her spirit and zest for life. She was no longer the woman whom I had immediately gravitated to and who had so completely captivated me.  I had gravitated to an old lady whose red rimmed eyes sparkled and whose very deep wrinkles told the story of her life.  I had gravitated to a very old lady who effortlessly danced as we talked about her impending reluctant return home to an empty house.


In my photography, I strive to capture what I see, and that is the true essence of a person.  Slight softening is OK but major softening and sharpening creates a caricature that will never be my intent. I have recently discovered that even in images I have captured of myself, I had been heavy-handed with the brush strokes until I had created a caricature of myself.


Maria Fonseca

Maria Fonseca Photograph                          781-354-6096

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