Is Home Staging an Investment….of Just an Expense — from Green Apple Staging in Canada

I found this article posted by Green Apple Staging in Canada.  The theory rings true nearly 3 years later and in our markets here as well.  It’s definitely worth the read.     Joan Parcewski  Woods Real Estate  joan@woodsre.com.
March 23, 2010

Is Home Staging an Investment . . . or Just an Expense?

This is a question on many home sellers minds! Here in Calgary, I think the home selling market is just awakening to the concept of Home Staging.

Perhaps HGTV has does its part in spreading the word about Home Staging, but I think many home owners are still skeptical when it comes to laying down some of their hard earned cash. Especially when it’s a home they want to sell — not invest in further.

I don’t blame these home owners and sellers – I don’t like parting with money that needn’t be spent, either!

The reality, though, is that home buying has changed. Buyer’s expectations have been elevated by all those TV shows, and home decor magazines and show homes . . . and even your home selling competition.

Everybody has to work a little harder to sell a house than before, and when the house down the street does a mini facelift, you need to compete with that, too. A buyer is looking at both properties — not just yours.

The general rule of thumb is that a seller should invest up to 1% of their home’s value getting it ready for sale. This includes any deferred home maintenance, some painting, pre-packing and decluttering . . . and then styling or staging to create an inviting presentation.

So, for an average home of $400,000, that’s $4,000 to get it ready to sell.  That sounds like a lot!

But consider the alternative . . . you choose not to spend anything in preparing your home.

http://www.greenapplestaging.com/blog/2010/03/23/is-home-staging-an-investment-or-just-an-expense/

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